This was an U16 Membership created to make it easier for young fans to identify with the club and increase the visibility of its players to a young audience. The intention was to create a loyal relationship to the cricket club and secure the next generation of Surrey CCC fans.

This was realised with the 'Pride of Lions' brand, playing on the club's former identity as the Surrey Lions. 

Giving this unique identity to the membership has dramatically increased its presence and has managed to deliver 100 new members, 200 web sign ups and 1,000 new data entries in its first eight months.

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