SUMMARY


As a Designer I have adopted a particular way of thinking when it comes to the process of creating a product. 

Across different disciplines of design it is always important to keep in mind the end user and to truly develop the concept for their benefit, as well as others it may interest. 

Of course designing to a brief does put in place important limitations but to work within these boundaries and still create something ‘outside the box’ is, for me, the most rewarding outcome of any concept.

I pride myself in having a keen eye for meticulous detail and will not be satisfied until I feel I have reached a concepts true potential. This same attention must then be echoed in the finishing of the product whether it is the correct printing process for graphic work or a suitable selection of materials and processes for industrial products. My strong knowledge of design programs and keen interest in prototyping means that my completed projects confidently satisfy the demands of the client and often surpass their expectations. 

All of my skills root back to an excellent education at DeMontfort University in Leicester and since graduating I have strived to develop my knowledge and further my abilities as a multi disciplined designer.


SKILLS


- Photography

- Graphic design, Print & Web

- Industrial design

- Illustration

- Technical drawing

- Aesthetics

- Sketching

- Concept development 

- Design for manufacturing 

- Creative problem solving

- Adobe Creative Suite


- Sketchbook Pro

- 3D Studio Max 

- AutoCAD

- Solidworks


EXPERIENCE


09 / 2014 - Present

Surrey County Cricket Club - In House Graphic Designer

At SCCC I am solely responsible for all graphic content used by the Club. This ranges from all marketing communications to corporate events, ground signage, internal and external advertisement and sales materials.

During my time here I have produced 'concept to complete' brands for a variety of areas. A key portion of the Clubs sales come from Twenty 20 matches, for this I developed and produced a brand that was advertised across London in a variety of mediums including, bus, London underground and various publication advertisements. 

I continue to produce new/ develop on existing content that leads the companies marketing presence and defines it's identity.    


09 / 2013 - 02 / 2014


Bigballs Films - Freelance Graphic Designer


As an in office designer I developed brand guidelines for three separate areas of the company, 
produced promotional content, proposals for new media channels and 'concept to complete' work across the board. 

After the contracted three months was complete I continued to produce weekly content to ensure the corporate identity that I personally developed was maintained for a further two months.


08 / 2013 - 08 / 2013

Donna Karan - Freelance Graphic Artist

I was approached by DKNY Jeans to design and produce some artwork that would capture the attitude of the company and create a new statement for their store based in Westfields shopping centre.

I developed the concepts digitally and, when the designs where confirmed, another artist and I hand painted the store during open hours so that the work was seen being produced. 

The work is currently still in the store and will continue to be featured for the foreseeable future.


07 / 2012 - 07 / 2012

Le Vignoble - Freelance Graphic Artist

Le Vignoble is a unique wine tasting experience in the form of a beautifully decorated, modern bar, based in the scenic Royal William Yard in Plymouth. Customers enjoy wines that are sourced by the bar for their unique and often rare qualities.

I was commissioned by Le Vignoble to design and produce a mural at their first establishment. This was to reflect the playful yet professional interior and to stay in keeping with their brand image. 

Once the concepts that I had produced digitally were accepted, I went and painted the piece over the course of two days prior to their opening event. 


AWARDS


During my final year of study at DeMontfort University I was awarded the ‘Rachel Craig’ prize for innovation in public space. 

This award was granted for a concept I developed for public seating using an incredibly green and new material called Fibre cement. The material had the potential to greatly benefit the way we produce seating for the public environment and generated a lot of interest.

When I was awarded the ‘Rachel Craig’ prize it was brought to my attention that it had never before been considered for furniture design and had only been awarded to Architecture students in previous years. 


EDUCATION


De Montfort University

2007 - 2010
Bachelor of Arts (B.A.) in Furniture/ Industrial Design.

BCOT (Basingstoke College of Tech)

2005 - 2007
National Diploma in art and design. 


INTERESTS


I take an interest in ‘real’ ale, and craft beers and attend music festivals and concerts in my spare time. I also enjoy keeping up with design, new technologies and illustration through magazines such as Wallpaper and online content such as Dezeen. 


EMAIL


dan.n.johnstone@gmail.com


PHONE


07834548918

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