SMO or 'Sunday Morning Orange' is the beginning of a clothing brand based around illustrations inspired by youth culture.

Throughout my life I have been inspired by a wide variety of brands. 

However, none have managed to simultaneously represent both the energy, freedom and vivacity of artistic cultures like graffiti and street art with formality and classic British design identity.

SMO seeks to bridge the gap between them, setting aside the traditional gender roles of the fashion industry in place of modern attitudes based around freedom, all the time whilst maintaining a grounding formality.

I am currently developing the brand further, creating the first line of clothing with hopes to launch it later this year, generating funds from crowd sourcing websites such as Kickstarter and Crowdcube.

Here are some examples of illustrations and mock images of what the first pieces would look like.

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