Line 9 was a major brand extension for Big Balls Media, who were known for their football content Copa 90 but were keen to enter the world of extreme sports.

Based around an existing logo, I created the brand guidelines - directing those would use it in the future as to how it should be correctly presented.

The channel generated over 2m YouTube views, featuring content from some of the biggest names in skateboarding, surfing and BMXing.

Using Format