Based in Shoreditch, London, the team behind this video production company showcase young talent and startup businesses through their high quality, short films.

I wanted to produce a brand for them that echoed their 'clean-cut' production to define who they are.

This was achieved using the concept of a snipped off film reel, fashioned into the 'IR' of the company initials.

Whilst the colour indigo naturally had to be incorporated, it was too overpowering to be used as the sole brand colour so I created a gradient, going left to right from orange to indigo, subtly mimicking a lens flare and diluting the use of indigo.

Using Format